Business Ideas for Beginners – Ecommerce Made Easy

by on January 21, 2013

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One of the best business ideas for beginners looking to make money online is to put together an e-commerce site.  You’re probably thinking that people have been selling things online since the beginning of the internet, how can I possibly compete or do something new?  Perhaps you’re also thinking that running an e-commerce site is too technically complicated and requires expensive development to get up and running.

In this article I’m going to discuss how getting an e-commerce site together is easier than you might think and how it’s still remains one of the best internet business ideas.

Let’s address the first concern – how to be profitable and competitive when there’s seemingly millions of established websites selling products or services.  The key is carefully determining what to sell and how to handle fulfillment (delivery of the product to customers) without spending a ton on inventory.

Having an idea of whether you can be competitive before starting your site makes it far more likely that you’ll be profitable out of the gate.  This is accomplished by using keyword research tools to understand what people are searching for and competition levels for the given product or service.  There are several sophisticated tools that can help in this area and can help validate whether your internet business idea is worthwhile to pursue.  I highly recommend checking out my article on selecting killer products to understand how to find just the right product for your e-commerce site.

At this point you might be asking yourself: “What about the gorilla in the room (Amazon), aren’t they selling absolutely everything, and how can I possibly compete?”  Personally I’m not so fearful – I look at Amazon as the single best way to validate that an e-commerce idea is a good one.  If other people are successfully selling a particular product or service on Amazon, that means that there’s a market and that you can too.  With the Amazon marketplace as broad as it is, there’s an opportunity to sell the same goods just by putting together an extremely focused site that provides value to visitors in terms of deep product reviews and information about a small set of related products.

Once you’ve found the perfect product – determined that there’s a market and manageable competition levels through keyword research,  the next step is to determine how to source the product. The best internet business ideas tend to be the ones where you can get up and running quickly with as little monetary risk as possible. To that end, an effective way to first stand up an e-commerce site is to source a dropshipper to fulfill your sales. If you’re unfamiliar with how dropshipping works, I suggest you check out this article on Ebay marketing where I provide a brief explanation of the concept.

After finding a product you can sell and have sourced a dropshipper,  the next step is to put together a website.  The good news is that the development of an e-commerce website has never been easier with the current crop of great of shopping cart offerings.  Many of these software packages install with just a few clicks, and it’s just a matter of adding a logo and your product catalog.

As you can see, with the right tools it’s possible to get a profitable ecommerce site up and running very quickly.  This is why selling products or services online remains one of the best internet business ideas for beginners, and can be a great way to start making money online.

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