Clickbank provides a bevy of stats so that an affiliate marketer can make an informed decision when considering which particular product to promote. I’m not going to go through all of the stats in this post, but I’d like to single out one of the most important and interesting Clickbank metrics to consider – Gravity.
Gravity is a measure that Clickbank uses to depict how well each product sells, based on how many sales have been made, and how recent these sales were. The exact calculations used are not disclosed, but it’s a very good way to measure how well a particular product is selling and the potential competition levels.
What is interesting is that the overwhelming majority of Clickbank products have a low gravity, while a very select few are unusually high.
See the graph below which shows gravity by product ID as of today’s writing. Of 13,000 products, less than 100 have a gravity score greater than 50!
What this means is that the majority of successful affiliates out there are promoting less than 1% of the available products. There’s wisdom in the masses, high numbers of affiliates would not be concentrating on specific products unless they were selling. Even Clickbank recommends that beginners focus on products with a gravity score of 30+ because these products have a history of selling well.
At the same time, I would recommend staying away from product scores > 100, as this generally means that there is a lot of competition. By focusing on products that have gravity scores falling somewhere between 30-100, you will greatly reduce the amount of choices when selecting a product.
Just a caution here though, it’s very possible that there are hidden “gems” with low gravity scores that might be worth promoting. Take a look at the “Activate Date” to get a sense of whether there’s a new product with a low gravity score that might be a potential hit.
Hopefully if you’re considering different business ideas for beginners, including affiliate marketing, you’ve found this post helpful. In upcoming posts I will continue to discuss Clickbank marketing techniques for the newbie.